To become the “Slam Dunk” expert, as in the one online editors always say yes to, the ones online editors ask for and seek out, you need to incorporate certain elements into your website, content and bio that will virtually guarantee you the prominent exposure that will propel your platform to the Google and global stages.

We use the words interchangeably. Emotions. Feelings. States. We say, “I feel excited” and “I’m in a good headspace” and “that really moved me” as though they all point to the same experience. They don’t. And for anyone who wants to build a brand, an effective media platform, or an audience that genuinely connects, this distinction is not academic. It is everything.