My Story

It all begins with a moment. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

My choices have been fluid rather than fixed to welcome the unknown. I am drawn to purpose and meaning over the status quo. 

Changemakers and heart-centered adventurers were always my universe. It was and is my natural state. I inherited a profound sense of wonder from both of my parents who were pioneers, visionaries, and torchbearers, inspiring me to inspire others.

Life happened to me, with each step becoming a new path stone in the foundation of innovation that is the core of my existence. Born around the beauty of Lake Tahoe, where my dad built a house and introduced his family to a unique vision of living under a snow covered mountain just because he wanted to do so. 

Being from Illinois, mom was not a fan of snow. So, we moved to the Monterey, California region, specifically Gilroy. My heart-focused DNA was now firmly in place. I began attracting the people and miracles that have allowed me to experience the innovation, creativity, talent and the ground breaking genius that surrounded me constantly starting in the 80’s and 90’s. 

My childhood friend become the first American solo aerialist in the Ringling Brothers Circus, partly due to my intuitive support as the publicist I had no idea I would become one day, as I guided her to embrace her dream.

Cindy Dodge

I stumbled onto movie sets and concerts in the area, meeting and hung out for days with John Ritter, Carrie Fisher, Michael Douglas, Mark Harmon, Christopher Reeve, Mark Hamill, Kirstie Alley, Donny Osmond, and multiple magical moments with Olivia Newton-John. All because my dad set my compass in life for heart-based possibilities, followed by intention, inventive strategy and continuous implementation.  

I earned a Journalism degree from San Jose State University and a minor in psychology, and began working for Fortune 500 companies in sales and account management. I broadened my sense of adventure as I traveled around the U.S. While this was an exciting career path, it was living in Silicon Valley in the 80’s and 90’s that formed the core of my education. 

Surrounded with a bourgeoning shift in the universe with the introduction of Intel, Hewlett-Packard, Apple and IBM was electric. I began my quest to learn all I could about my new heroes like Tony Robbins, Marianne Williamson and John Bradshaw and many more.

Mavericks and change makers captured my attention in all areas of self-help as I focused on the people rather than just the business side of the energy that was taking place as we moved into the 90’s. 

Steve Jobs, Peter Theil, Joe Montana, Bill Walsh, Clint Eastwood, Bill Graham, Robin Williams… disruptors were flowing throughout the Valley, and I was drawn to the voltage, the momentum, the constant sense of purpose and genius they all encompassed. 

Living in the Bay Area my whole life, it felt ‘normal’ in some way. I was about to learn just how far from normal it really was as I later shifted to living in Marin County, Sacramento, and L.A.

As I was working in the corporate world, I met my then husband, who owned a prominent family business in the Pet Food Distribution industry. The fact that he was a major fan of Apple was a plus, as we were kindred souls in our fascination with innovation and technology. 

I soon became a mother and happily changed gears, left the workplace, and focused on raising our two amazing daughters. However, once again my world took a turn into serendipity, as my husband decided family life was not for him. I began to work on how I was going to build a life that now meant being a single mother virtually 100%. 

I learned about computers from my husband and in searching for things that interested me one day, I came across my old friend Dr. Michele Borba.

She had just published her first parenting book, Parents Do Make A Difference. My dad urged me to reach out. By the end of that call we decided to work together to build her forthcoming career as a parenting expert on a global stage. 

My husband created Michele's website, and I planned strategy to position her on new websites , including Oprah's Mom's Online, Web MD and Baby Center as an online contributor as the Internet was just taking off.

I leveraged Michele's media placements to attract TV, including over 100+ appearances on the Today Show. In 1999, this was very innovative. I was one of the first online publicists. A pioneer. I loved the research, networking, writing and ultimately, the creativity of building a brand and a media presence. Google hadn’t even been invented yet! 

This began the next chapter in my heart-centered path. Working with authors, life coaches, lifestyle brands, and speakers has given me the blessing to meaningfully contribute to changing lives. ​

My girls and I appeared on the John Walsh Show, later moved to L.A. and enjoyed special screenings. We meeting authors and actors who embodied the authenticity that has become the hallmark of my work.

My girls now each have their own businesses, spinning off of mine. I am beyond proud of them both. My world is filled with awe, wonder, magic, creativity and a level of excitement I cannot describe when my clients reach that next level and experience authentic impact with their audiences as they grow their platform.

Rachel Leedom

Web Design, Event Support,
AI Strategy

My business is built on a solid foundation of heart-centered strategy and communication. Emote Branding Design™, and powerful, innovative media support to connect authors with audiences and instill momentum in hearts and lives wherever they may be.  I am featured in national media regularly as a Contributor.

This sets my agency apart, as I provide a proven system for science-based emotional messaging that creates lasting impact with audiences. These are my tools to fortify my client's business.  

Clarify your intentions, connect emotionally with your audiences and you will become a highly sought-after author, lifestyle brand, thought leader, media authority and global agent of change in your area of expertise. That is my intention and my strategy for my clients and has been since 1999.