If you are looking to create a tribe for your business or with just one person, the strategies to accomplish this universally are very similar. Research shows motivation through guilt and the long standing 'convincing wheel' doesn't work in the long-term. 

We use the words interchangeably. Emotions. Feelings. States. We say, “I feel excited” and “I’m in a good headspace” and “that really moved me” as though they all point to the same experience. They don’t. And for anyone who wants to build a brand, an effective media platform, or an audience that genuinely connects, this distinction is not academic. It is everything.

There is a conversation happening in boardrooms, on sales calls, and across kitchen tables that has been happening for decades, and most people are still getting it wrong. It goes something like this. “We need to lower our price to compete.” It’s the quiet, creeping fear that lives beneath this statement. What if what I offer isn’t worth what I’m asking?