FAQs
PR is about building a long term platform to bring business to you. Martha Stewart, Dr. Phil, Tony Robbins and many at a smaller level rely on PR to attract and secure book deals, TV and other prominent media, creating a podcast and many other opportunties that come to you when you have a powerful media platform as a recognized and sought-after ongoing contributor.
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Why PR vs Publicity?
what if my book and Services Aren’t Available Yet?
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Top-tier experts always build a platform long before books and services are released. It does take time to build a platform, but you need that in place so when your launch is ready, you have an engaged and loyal audience who are eager to read your books, hire you for speaking, coaching, etc. Powerful media interviews are based on connection and messaging, not products and services.
Emotional branding is the crucial factors all media and event planners look for today to distinguish authenticity. Emote Branding Design™ is a proven and practical tool to develop highly personal messaging that connects with audiences. We combine a thoughtful, human-centered approach with clear communication and proven results. It’s not just what we do. Its how we do it that sets us apart.
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What makes Emote PR different?
You can reach us anytime via our contact page or email. We respond quickly, usually within one business day.
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How can I contact you?
When thought leaders, experts and authors reach out to media in an attempt to secure their own PR, editors and producers are generally not receptive. They require strict guidelines and materials that most people do not have prepared. As a result, they end up with media who charge for the exposure and ‘credibility.” This is not considered earned media, which is what event planners and prestige media look for when determining if they will work with a Contributor. You can do lasting damage to your platform, as SEO is nearly impossible to delete. Its best to start slow and work with a renewed agency who knows how to present you in a credible and meaningful way. If you do wish to conduct your own PR, engage a consultant for strategy and move at a pace that suits your budget. Avoid websites who require a fee to become a Contributor, regardless of their appearance.
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Can I do my own pR?
Fees vary depending on the specifics you include and the duration of engagement. Smaller packages targeting specific objectives start around $800 per month. Full scale packages can include Online media only or TV | Print & Podcasts | Online, which run 6 - 12 months in duration. Fees are quoted directly. Our clients understand the importance of the time and dedication PR requires to build a legacy platform and are prepared to invest in their dream. Clients do need specific placements at times with no consulting and thus that option is also available, as is consulting only. Please reach out for more details.