One of the biggest challenges a publicist faces is being perceived as advertising agencies when it comes to expectations, rather than a PR firm. Experts and other clients come to us to gain exposure and to increase credibility. After 20+ years in this business, I have seen clients soar to the highest levels of achieving their dreams, and others who do not reach their goals and end up very frustrated. 

In today’s world filled with experts, influencers and online coaches, building and maintaining your credibility is essential to cut through the icey receptions you may initially receive from editors and producers. Often, people don’t know what is going to break through the blockade and establish and maintain media credibility, as there are so many opportunities available online to increase exposure.