To become the “Slam Dunk” expert, as in the one online editors always say yes to, the ones online editors ask for and seek out, you need to incorporate certain elements into your website, content and bio that will virtually guarantee you the prominent exposure that will propel your platform to the Google and global stages.

Many media opportunities, including online, podcasts or TV, are squandered, not producing the impact you had hoped. Not because the placement was wrong, or the guest was underprepared, but because no one treated the moment as the beginning of something with powerful impact.