One of the biggest challenges a publicist faces is being perceived as advertising agencies when it comes to expectations, rather than a PR firm. Experts and other clients come to us to gain exposure and to increase credibility. After 20+ years in this business, I have seen clients soar to the highest levels of achieving their dreams, and others who do not reach their goals and end up very frustrated. 

Many media opportunities, including online, podcasts or TV, are squandered, not producing the impact you had hoped. Not because the placement was wrong, or the guest was underprepared, but because no one treated the moment as the beginning of something with powerful impact.