Do You REALLY Have a Powerful Emotional Message? 5 Ways to Determine If Your Messaging Is Ready to Move the Needle

Congratulations! You have researched the concept of building a poweerful emotional message and have created what you believe reflects an emotionally charged message that others will relate to, connect with and ultimately, create a lasting bond with you based on this concept.

Before you finalize your concept and integrate it into your work and launch it into the world, let's take a moment and review these five steps to confirm if you truly have an emotional message that resonates authentically, or if you have more of a concept or language that is possibly missing the key ingredient for effective emotional messaging.

The key ingredient in an effective emotional message is the impact in how people feel when they react to what they read or hear. It should not be confused with a state, feeling or mood. An emotion, scientifically, is a specific and verifiable way we make people feel and includes a physical reaction within about 6 seconds

Let’s review and assess your brand.

1.   Is you brand truly emotional? That means it creates a physical reaction within seconds in someone physically. It is not generally sustainable. Happy is more of a state or a mood. Ecstatic or thrilled is more of an emotion.

2.   Is your brand thematic? Emotional messaging is similar to a movie score. When you hear a few notes of it, it resonates throughout the movie. Your message should have the same effect throughout your work, including your website, videos, speaking topics, media segments and books.

3.   Is your message a call to action? A strong emotional message should move people to action. It creates a sensation to do something or move toward something. Embraced creates a desire to feel all that this entails. Supported is not as strong, and thus not as effective.

4.   Is your message memorable? Your messaging should have an immediate resonation that almost haunts people. When Martha Stewart coined “It’s a Good Thing” years ago, the emotional messaging of perfectionism and beauty became part of our culture. Her concepts of quality, excellence, and value all became part of her messaging, and the emotional message of ‘masterful’ became her personal message for decades to come.

5.   Does your message have context? It’s wonderful to have a powerful concept to expand your emotional messaging. However, if you build around just one single concept, you and hundreds of thousands will share that message. In business, you need to create enough context to give your message a solid sense of meaning and practical application.

There is a great deal that goes into Emotional Messaging Design™. It is another level up from generalized branding. You may indeed have a powerful message, but like a car, you need a specific engine to make the car run, no matter what the brand of the car.

Emotional Branding Design™ creates the full-scale messaging to level up your brand across all of your communication materials. An authentic emotional message with a solid design and system to implement into your work and your daily life in ways that will resonate with audiences, create lasting loyalty and solidify you as the definitive voice for your message and overall brand in every way.

© Copyright Anne Leedom All Rights Reserved.

Anne Leedom is the Founder of EmotePR.com, a premier branding, communication and consulting agency based in California. Her unique strategies in creating Emotional Messaging Design™ have helped thousands of individuals and companies build powerful relationships and impact millions of lives. For more information visit www.emotepr.com.